Pre-Launch Phase 1. No market research on the product or the market has been done. 2. Most of the budget was used to create the product; little is left for launching, marketing, and selling it. 3. The product is interesting but lacks a precise market. 4. The productʼs key differentiators and advantages are not easily [...]

If you plan on reducing your expenses, the first place to look is probably your spending behaviour. I was actually surprised at how regular personal spending can be. I track all my expenses and yes they’re pretty predictable: food, clothing, gas, even accidental ‘big’ spends (like a spare tyre, gifts, broken phone, medical, etc.) average [...]

Great book on positioning. A quick read worth every turn of the page filled with real cases and actionable advice. Click here for a mind map summary of the ideas in the book.