10 QUESTIONS · ONE NEXT STEP

Why do customers choose you?

Check how clear your positioning is. Find one thing to improve this week.

PDF · 2 pages · 346 KB

Your positioning clarity worksheet.

10 questions, a score guide and one practical next step. Arabic and English in one PDF.

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Choose a score for each question

If you don’t know or have no evidence, choose 1. Answer all 10 to get your result.

1 No2 Unclear3 Somewhat4 Mostly5 Yes, clearly

01Do you know exactly who you want to serve?

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02Do you know the main problem they want to solve?

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03Do you know what they use instead of your product?

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04Can you explain what you offer in one sentence?

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05Does your message make clear who your product is for?

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06Can you describe your difference without saying “better”?

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07Does that difference actually matter to your customer?

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08Do you have evidence to support that difference?

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09Does the customer experience match your promise?

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10Have you asked customers why they chose you?

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Your result0 of 10 answered

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More clarity. One next step.

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Inspired by Positioning by Al Ries and Jack Trout. Questions and score bands by Salem Marafi are a practical reflection guide, not a validated test or a prediction of success.