The Morphological Box

enter The morphological box is a tool that enables you to create something new from many things that exist – by combining features to create new configurations.

https://www.travisdewitzcommercial.com/milk-route/ “The task is not so much to see what no one has yet seen, but to think what nobody yet has thought about that which everybody sees.” ~ Arthur Schopenhauer

https://vegaoficial.com/mirlo-blanco/ This concept is illustrated in the picture above – say you wanted to create a new cookie. The steps are as follows:

• List out all the features of a cookie ranging from size to consistency, colour, texture and whatever else you can think about.
• Research the market for all possible configurations of cookies available
• Take a pen or pencil and link configurations and parameters to create a cookie that doesn’t exist in the market!
• Bake, eat, and be merry.

source link The reservation I have about this model is that it keeps your thinking inside the box – limited by parameters and configurations that already exists. Sometimes you need to think outside the box, and create something complete new … like the bacon wrapped cookie!

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